Can your company afford the true cost of sustainability?

The Discussion

There is no escaping the effects of the climate crisis but differences of opinion exist on how to tackle it – particularly at the commercial level, where the bottom line often takes precedence over a moral imperative.

According to a survey conducted by TechCentral for Pure Storage 55% of IT professionals polled said sustainability ranked highly on their personal agenda, yet only 33% said they would purchase a product that cost more initially but would positively impact a company’s sustainability goals.

If it comes down to a choice between the heart and the wallet, it looks like the wallet is winning out. But can your business afford the true cost of sustainability?

Joining Niall Kitson at TechFire on 28 February to tease out this burning question will be Michael Kennedy, Manager Cloud, Networks & Security Infrastructure with RTÉ, Mike Roan, EMEA senior director of systems engineering and Aaron Kinsella, country sales manager for Ireland at Pure Storage.



TechFire - Host &

TechCentral - Editor 

Niall is editor of, co-host of Ireland’s longest-running technology podcast TechRadio and moderator of the TechFire webinar series. He has been covering the tech industry in Ireland for more than 15 years.


Manager Cloud, Networks & Security Infrastructure - RTÉ 

Michael has spent 15 years working in Public Services Broadcasting with RTÉ. Prior to that, Michael worked in public transportation and high-tech engineering companies. He is involved in a wide range of products from IP radio production, TV contribution from sports stadiums and cloud computing, through to cybersecurity.  Michael is particularly interested in web content delivery and online security and privacy.



EMEA Senior Director of Systems Engineering - Pure Storage

Mike has more than 20 years of experience in the data storage industry and has been working with Pure Storage since 2014. Before joining Pure he worked with data storage and data protection products in a variety of technical roles. Mike's areas of expertise include how to align the technical conversation with business outcomes, extracting value from data, and ESG.