Can your company keep up with the new digital economy?

Online Event — Wednesday 3 February 2021

The double whammies of the Covid-19 pandemic and Brexit have forced an unprecedented acceleration of digital transformation. From multinational enterprises working with legacy technology to local SMEs going online for the first time, addressing the problem of how to deliver seamless online purchasing experiences is paramount.

Regardless of the length of any digital transformation journey, scaling requires secure, resilient infrastructure. A unified platform powered by hybrid multicloud solutions with a dedicated application ecosystem can achieve this and free up time and money for product and business innovation.

Platform Equinix enables enterprises to deliver world-class experiences to their customers and partners at scale and at speed, bringing together all the right places, partners and possibilities to create the foundational infrastructure you need to stay ahead of the new digital economy.

Backed up with research from IDC forthcoming, this latest event in the TechFire series will discuss how companies can thrive in the new digital economy with the right digital infrastructure and a will to innovate.

Join our panel of experts from Equinix and Smartbox on Zoom from 10am on Wednesday 3 February to find out more.

One attendee will be in with a chance to win an Apple watch – SE.


– Introduction & background from Niall Kitson, Editor,
– Expert speakers from Equinix will explore how to deliver the seamless online purchasing experience.
– Customer interview with Hugh O’Donoghue, CTO, Smartbox.
– Panel discussion and Q&A.

The Customer Interview

Hugh O’Donoghue
CTO, Smartbox

Hugh will relay his experiences with Equinix, AWS and Azure (the hybrid environment). He will discuss the challenges of scalability, agility and resilience and delve in to how Covid-19 has accelerated his organisation’s digital transformation efforts.

Smartbox, a pioneer in the sector and the European leader in gift experiences, are number one in almost all of the countries in which they operate. The group distributes gift boxes to 10,000 major outlets across Europe including leading department stores, supermarkets and specialty brands. They offer Europe’s widest range of experience gifts, both in price and services, across our themes of Getaway, Adventure, Pampering and Gourmet and they offer an exclusive service including free, unlimited and instant online exchange and full in-house customer service teams.

Krzysztof Stankiewicz
Global Solutions Architect (GSA), Equinix

Krzysztof Stankiewicz is a Global Solutions Architect at Equinix, bringing more than 15 years’ experience managing global IT infrastructures and helping customers on their digital transformation journeys.  Krzysztof specialises in the full stack of IT infrastructure including Networking, Virtualization, IT Service Management and also has a wealth of experience in leading international teams to help customers to architect their cloud adoption strategies. 

Maurice Mortell
Managing Director of Ireland, Equinix

Maurice oversees the Equinix business in Ireland, leading on local strategy and expansion. Maurice also sits on the executive management team for EMEA. Within that group, Maurice leads on Equinix’s sustainability program for the region, working with the global team to define and progress initiatives around environment, social and governance leadership.

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