Can your company keep up with the new digital economy?

Online Event — Wednesday 3 February 2021

TechFire in association with Equinix, discussed how companies can keep up with the new digital economy.

As we look towards another year dominated by lockdowns and the continued move to digital services it’s imperative that companies have the appropriate infrastructure to deal with the inevitable surge in demand.

As enterprises are looking towards scalable, secure solutions for home working, retailers are embracing e-commerce like never before.

These kinds of digital transformation need the right infrastructure and the right mindsets to make work.

The panel answered questions, shared insights, and helped attendees learn to thrive in the new digital economy with the right digital infrastructure and a will to innovate.

Presented with research from IDC, which you can access by adding your details below:


This IDC document provides an overview of the current economic and digital challenges that Irish enterprises face and investigates how leading organizations are embracing hybrid and multicloud strategies to build business resilience and accelerate digital transformation.

Further, this study explores the central role of the digital data centre in building a ‘future-proof’ digital enterprise and how this will evolve into a more distributed and fluid digital infrastructure layer that interconnects digital platforms and ecosystems to enable digital innovation.

Fill in your details using the form below to get access to the recording of the event


– Introduction & background from Niall Kitson, Editor,
– Expert speakers from Equinix will explore how to deliver the seamless online purchasing experience.
– Customer interview with Hugh O’Donoghue, CTO, Smartbox.
– Panel discussion and Q&A.

The Customer Interview

Hugh O’Donoghue
CTO, Smartbox

Hugh will relay his experiences with Equinix, AWS and Azure (the hybrid environment). He will discuss the challenges of scalability, agility and resilience and delve in to how Covid-19 has accelerated his organisation’s digital transformation efforts.

Smartbox, a pioneer in the sector and the European leader in gift experiences, are number one in almost all of the countries in which they operate. The group distributes gift boxes to 10,000 major outlets across Europe including leading department stores, supermarkets and specialty brands. They offer Europe’s widest range of experience gifts, both in price and services, across our themes of Getaway, Adventure, Pampering and Gourmet and they offer an exclusive service including free, unlimited and instant online exchange and full in-house customer service teams.

Krzysztof Stankiewicz
Global Solutions Architect (GSA), Equinix

Krzysztof Stankiewicz is a Global Solutions Architect at Equinix, bringing more than 15 years’ experience managing global IT infrastructures and helping customers on their digital transformation journeys.  Krzysztof specialises in the full stack of IT infrastructure including Networking, Virtualization, IT Service Management and also has a wealth of experience in leading international teams to help customers to architect their cloud adoption strategies. 

Maurice Mortell
Managing Director of Ireland, Equinix

Maurice oversees the Equinix business in Ireland, leading on local strategy and expansion. Maurice also sits on the executive management team for EMEA. Within that group, Maurice leads on Equinix’s sustainability program for the region, working with the global team to define and progress initiatives around environment, social and governance leadership.

In association with